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adidas unveils Federation kits for an Unforgettable Summer of Football in...
Ahead of the largest international football tournament in the Americas, adidas unveils the latest series of technical performance kit for five of...
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adidas unveils home and away kits for UEFA Euro 2024™
Ahead of UEFA Euro 2024™, adidas today unveils the latest series of technical performance kits for seven of its biggest federations. Belgium,...
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adidas Introduces TWISTKNIT and TWISTWEAVE as Part of Ultimate365 Range
New material concepts manipulate yarns at the fiber level to offer an alternative way to achieve stretch in place of elastane Aims to provide...
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adidas Partners with Hailey Van Lith to Inspire Student-Athletes on...
Ahead of one of the most exciting events in sport, adidas today released its newest commercial with partner Hailey Van Lith, amplifying the brand’s...
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Y-3 and Real Madrid Present their Collaborative Matchwear Collection
Having launched a collaborative travel collection earlier this year, two titans, on and off the pitch, come together once again as Y-3 and Real...
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adidas Originals pays Homage to the Past, Present, and Future of the SL 72...
First crafted over a half a century ago, the SL 72 silhouette was a bonafide hit during the running boom of the 70s. Now, decades on, adidas...
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adidas TERREX launches trail mentorship program to celebrate commercial...
The innovation-packed racer becomes widely available after prototype helped athletes top the podium last summer. To mark the launch of the shoe,...
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Fourth Edition of adidas Race Event: World-Class Athletes Gear Up for...
Today, adidas Running announces an all-star line-up of athletes, new race distances and speed-focused course updates for the fourth edition of its...
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adidas Chronicles Nick Dunlap’s Historic Win Ahead of Professional Major Debut
With golf’s first major championship of the year happening this week, adidas is highlighting the amazing story of professional golfer Nick Dunlap...
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New Stage, Same Game: adidas Celebrates Jackson Holliday as He Makes His...
From frequenting big-league diamonds in his youth to playing on them as a pro, adidas congratulates partner athlete Jackson Holliday on making his...
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adidas brings universal design principles to kit for Paris 2024, to optimise...
Created in close collaboration with athletes with a disability and non-disabled athletes, most of adidas’ on and off field pieces for this summer’s...
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adidas Launches 49 Footwear Designs for the Ultimate Summer of Sport
Today, adidas announces one of its biggest multi-sport footwear collections. From long-standing sports such as running, tennis and basketball, to...
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adidas Unveils Official Team Wear for Paris 2024
Today, adidas unveils the team kits that will be worn at the upcoming Paris 2024 Olympic and Paralympic Games. With one central design story, all...
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adidas Showcases Potential for Girls when Staying in Sport by Recreating...
To tackle the insight that 43% of girls quit sport at 13(1), adidas unites women’s and men’s footballing icons in ultimate team photo, built to...
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adidas Reveals Industry-First Adaptive Wheelchair Basketball Uniforms
The adaptive basketball uniforms, tailored specifically for wheelchair and seated athletes, were created by adidas in collaboration with Adaptive...
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adidas Signs Rookie Class of Rome Odunze, Michael Penix Jr, Adonai Mitchell...
Ahead of tonight’s draft, adidas announced the addition of rookies Rome Odunze, Michael Penix Jr, Adonai Mitchell and Xavier Legette to the brand’s...
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adidas Introduces its SS24 Paris Collection – Designed to Help Players Move...
The tennis collection is crafted with technologies and design features to help keep players cool, comfortable and move freely during challenging...
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adidas and FC Bayern München Unveil Triple-Red 2024/25 Home Kit
The all-red fit delivers a fresh take on the traditional striped kit design familiar to FC Bayern München fans – with dark and light red stripes...
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Candace Parker Appointed President of adidas Women’s Basketball
adidas is proud to announce that Candace Parker is now entering a new chapter as President of adidas Women’s Basketball. She steps into this...
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The Cannon Returns as adidas and Arsenal Unveil Home Kit for 2024/25
The Arsenal cannon replaces the club crest on a home shirt, for the first time in 35 years. A classic red and white colourway, with navy additions...
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adidas Originals and Wales Bonner Present Spring/Summer 2024: The Rift Valley...
This season, adidas Originals and Wales Bonner return to present their Spring/Summer 2024 collection. Inspired by the enduring legacy of East...
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adidas Eurocamp Announces Roster of Top Next-Generation Basketball Prospects
The premier pre-draft camp reveals participating athlete roster, coaches lineup and special guests adidas Basketball unveils adidas Eurocamp’s...
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adidas Brings Together its Football Icons – Lionel Messi, Jude Bellingham &...
With 2024’s biggest international football competitions on the horizon – EURO 2024™ and South America’s leading tournament – adidas continues its...
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adidas Unveils the Supernova Prima – Its Most Comfortable Running Shoe Yet...
Built for maximum comfort, the Supernova Prima boasts the most DREAMSTRIKE+ super-foam out of all adidas running shoe models yet Totally new,...
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adidas Unveils FW24 London Tennis Collection - Built to Help Reduce Distractions
The new 10-piece FW24 London Tennis Collection features a combination of adidas technologies, including seamless engineering that reduces...
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adidas and Real Madrid Reveal White Home Kit Rooted in Tradition for 2024/25...
A look much loved by fans around the world, the new kit recodes the famous white jersey with a bold and confident houndstooth pattern – delivering...
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adidas Introduces New Dropset 3 Footwear as it Uncovers the Mistake that 82...
adidas demonstrates the performance benefit of specialist training footwear in partnership with expert sport physical therapist, Dr Leada Malek PT,...
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adidas Originals and JJJJound Link Up with José Mourinho to Present their...
Having launched two collaborative colorways of the timeless Samba sneaker earlier this year, adidas Originals and Montreal-based design studio,...
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adidas and New Zealand Rugby Celebrate 25 Years of Rugby’s Most Successful...
adidas and New Zealand Rugby reveal their latest jersey designs due to be worn for the 2024 international season. Going back through the archive to...
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adidas and Manchester United unveil Home kit for 2024/25
The design takes inspiration from the reflective jerseys the Busby Babes experimented with between 1952-57 – which appeared as a different shade of...
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adidas Unveils the VeloStan Smith – A Cycling-Specific Reimagination of the...
Keeping its distinctive design features, the shoe's silhouette is adapted for cycling adventures in the city. The sneaker features a two-bolt...
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adidas reveals ‘FUSSBALLLIEBE FINALE’ Ball for the UEFA Euro 2024™ Semi-Final...
Design inspired by the national colours of Germany and the silverware the final four teams are competing for This is the first Official Match...
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adidas Unveils New Ultraboost 5 – Built to Provide the Most Energy Return Yet
The revolutionised silhouette – created to energise the everyday run – marks the biggest redesign of the franchise since 2015 debut Built for a...
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adidas launches the Kakari RS – a lightweight forward specific boot built for...
Supporting the modern front-five forward, the KAKARI RS introduces a new lightweight frame while maintaining stability and traction. The new Kakari...
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adidas and Juventus Unveil Lunar Inspired 2024/25 Home Kit
Celebrating values of progression and innovation that the club is renowned for, adidas took inspiration from space missions to the moon Design...
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adidas unites its trailblazing Athletes Going for Gold – Noah Lyles, Sasha...
Ahead of one of the most highly anticipated spectacles in sport, adidas unveils the latest chapter of its brand campaign as part of its ambition to...
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Codechaos 25 Redefines Performance in Spikeless Footwear
New BOA® model features PerformFit Wrap™ aimed to provide golfers with a customized fit and increased feeling of stability Introduces 3D TORSION...
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Athletes Wearing adidas adizero Lead Wins in Paris
Athletes wearing adizero have won more gold medals in the fastest races - 800m and sprint distances - than athletes wearing any other franchise,...
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adidas Brings Back the Trefoil for the Third Jerseys of its 5 Major European...
Today, adidas announces the return of the iconic trefoil to the pitch, with the launch of the third jerseys for each of its five major European...
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adidas Launches FW24 New York Tennis Collection – Designed with Motion...
Informed by insights from motion capture technology, the collection uses strategic material placements and cut-outs tracing the natural contours of...
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adidas, Patrick Mahomes Sign Inaugural Six Texas Tech Student-Athletes to...
adidas and Patrick Mahomes today announced the signing of six student-athletes at Texas Tech University to NIL deals, making them the inaugural...
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adidas and Damian Lillard Unveil Dame 9 Signature Shoe with BAPE® Collaboration
Today, adidas Basketball unveils the latest iteration of the Dame franchise with the Dame 9, an extension of Damian Lillard’s continued success...
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adidas Reveals Official Match Balls of 2024/25 UEFA Champions League™ and...
Today, adidas reveals the Official Match Balls for the 2024/25 UEFA Champions LeagueTM and the UEFA Women’s Champions LeagueTM. Returning to a more...
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adidas TERREX Introduces Award Winning Xperior Primaloft Loose Fill Hooded...
adidas TERREX unveils the Xperior PrimaLoft Loose Fill Hooded Jacket – a wardrobe essential that combines style and functionality, built for all...
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adidas and the French Rugby Federation Come Together Again for New Long-Term...
adidas will be the French Rugby Federation's official kit supplier for the next 4 years, starting from September 2024. Rooted in a prestigious...
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Iconic adidas Athletes – Patrick Mahomes, Aliyah Boston, Anthony Edwards –...
As the fall sport season kicks off in earnest for professional and youth athletes, adidas has released the latest chapter of the brand’s bold...
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Adizero Adios Pro 4 Leads the way as adidas Introduces New Race and Training...
Since its introduction in 2020, adidas’ Adizero Adios Pro range has consistently dominated the podiums, featuring on the feet of more World...
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Golf and Skateboarding Combine for Special Rolling Links Capsule
Collection of apparel, footwear and accessories brings skateboarding mindset and style to the golf course Unisex offering features a crewneck...
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adidas unveils the CRAZYQUICK Lightstrike, its first ever padel shoe
The CRAZYQUICK Lightstrike combines existing adidas technologies with specially adapted features to meet the unique needs of padel players The...
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