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Join the Pursuit in the New and Improved Spring/Summer adidas Road Cycling...

The SS23 Collection brings an update to the Road cycling range – and includes the introduction of the Road Cycling Shoe 2.0 Featuring material...

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adidas Announces Renewal & Extension of Grambling State University Partnership

Today, adidas proudly announces the extension of its partnership with Grambling State University, an HBCU and member-school of the University of...

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Major League Soccer and adidas Announce Landmark Multi-year Partnership...

adidas’ Commitment to Innovation to Foster Deeper Connection with Players and Fans ahead of 2026 World Cup Major League Soccer and adidas announced...

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The Lightest Ever Ultraboost – Experience Epic Energy and Lightness in Every...

Today marks a historic moment as adidas unveils the latest member of its most iconic running shoe franchise - the Ultraboost Light. A testament to...

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The Harden Vol. 7 is a Futurist Expression of Pinnacle Performance and Style

Built to serve the discerning athlete on and off the court, James Harden’s seventh signature model sports a lower profile and dynamic colorways...

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Made to Win - adidas’ Adizero Franchise Offers a Shoe for Every Runner in...

With eight World Championship titles, two broken World Records and 50% of all Major Marathons won, 2022 belonged to adidas’ ADIZERO-wearing...

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Throwback to Nineties Football Nostalgia: adidas Presents its Latest Football...

adidas taps into the culture and style of years past to give fans a throwback replica collection that perfectly blends current streetwear trends...

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adidas Eurocamp Returns to the World Stage to Showcase Elite Hoopers and NBA...

The international showcase welcomes the return of legendary coach Bill Bayno and Scouting Director Gianluca Pascucci and will feature female...

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Designed by and for Women. adidas TERREX Launches Hiking Shoe Made for the...

With four in 10 (43%) women starting hiking during the pandemic*, adidas TERREX is driven to develop products that are specifically designed for...

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New adidas Study Finds 92% Of Women are Concerned for their Safety When They...

‘The Ridiculous Run’ calls attention to the issue and highlights the need for male education and allyship  Unveiling the ridiculous realities faced...

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adidas Celebrates Mikaela Shiffrin Becoming The Most Successful Alpine Skier...

Following her 87th World Cup victory today in [insert race] Mikaela Shiffrin has cemented her place in history by becoming the most successful...

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adidas Announces Partnership With RHEON™ as it Unveils New High-Tech Apparel

Driven by adidas’ commitment to the sport of training, Spring Summer 23 sees the brand join forces with RHEON™’s new era of material performance,...

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adidas Launches the Parley Pack – Its First Football Boot Pack Designed to...

Today adidas proudly launches the adidas Football x Parley Boot Pack [INSERT MARKET LINK FROM SEO TEAM. SEE IN APPENDIX BELOW] – the first ever to...

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adidas Unveils Nature-Inspired Federation Away Kits for FIFA Women’s World...

Herzogenaurach, 23rd March 2023 – Today – as proud partners to ten of the teams competing at the FIFAWomen’s World Cup Australia and New Zealand...

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adidas’ History-Making ADIZERO: ROAD TO RECORDS Returns for Third Season

Today, adidas announces the return of the third iteration of its renowned ADIZERO: ROAD TO RECORDS, taking place on April 29th 2023. Since its...

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adidas TERREX Unveils Bold New Additions to Its SS23 Hiking Collection –...

True to the category’s ethos to make the outdoors more accessible - however people choose to hike - adidas TERREX has extended its award-winning...

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adidas Introduces First-Ever Ultraboost Golf

Iconic sportswear receives golf-specific updates so golfers can experience fresh style and maximum comfort out on the course To celebrate...

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adidas Terrex Unveils Latest Collab with And Wander, Inspired by the Colors...

Taking hikers from city to mountaintop in style, the latest collection is inspired by the colors of earth and nature The latest drop, which...

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Built for Disguise: adidas Introduces its SS23 Paris Collection – Designed to...

adidas unveils its SS23 Paris Collection, inspired by the crushed stone, brick and shale of clay tennis courts Each piece features camo-style...

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adidas Turns up the Heat for End of Season Football: Introducing the New...

At a time when club football is entering its decisive end of season period – championships are won and lost, finals are conquered and player´s...

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