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adidas and LES MILLS launch ‘Move, Earn & Swap Points' - its first joint...
The partnership launches ‘Move, Earn & Swap Points’ incentive programme, offering adiClub and LES MILLS+ global members more opportunities to earn...
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adidas unveils Federation kits for an Unforgettable Summer of Football in...
Ahead of the largest international football tournament in the Americas, adidas unveils the latest series of technical performance kit for five of...
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adidas unveils home and away kits for UEFA Euro 2024™
Ahead of UEFA Euro 2024™, adidas today unveils the latest series of technical performance kits for seven of its biggest federations. Belgium,...
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adidas Introduces TWISTKNIT and TWISTWEAVE as Part of Ultimate365 Range
New material concepts manipulate yarns at the fiber level to offer an alternative way to achieve stretch in place of elastane Aims to provide...
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adidas Partners with Hailey Van Lith to Inspire Student-Athletes on...
Ahead of one of the most exciting events in sport, adidas today released its newest commercial with partner Hailey Van Lith, amplifying the brand’s...
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Y-3 and Real Madrid Present their Collaborative Matchwear Collection
Having launched a collaborative travel collection earlier this year, two titans, on and off the pitch, come together once again as Y-3 and Real...
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adidas Originals pays Homage to the Past, Present, and Future of the SL 72...
First crafted over a half a century ago, the SL 72 silhouette was a bonafide hit during the running boom of the 70s. Now, decades on, adidas...
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adidas TERREX launches trail mentorship program to celebrate commercial...
The innovation-packed racer becomes widely available after prototype helped athletes top the podium last summer. To mark the launch of the shoe,...
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Fourth Edition of adidas Race Event: World-Class Athletes Gear Up for...
Today, adidas Running announces an all-star line-up of athletes, new race distances and speed-focused course updates for the fourth edition of its...
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adidas Chronicles Nick Dunlap’s Historic Win Ahead of Professional Major Debut
With golf’s first major championship of the year happening this week, adidas is highlighting the amazing story of professional golfer Nick Dunlap...
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New Stage, Same Game: adidas Celebrates Jackson Holliday as He Makes His...
From frequenting big-league diamonds in his youth to playing on them as a pro, adidas congratulates partner athlete Jackson Holliday on making his...
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adidas brings universal design principles to kit for Paris 2024, to optimise...
Created in close collaboration with athletes with a disability and non-disabled athletes, most of adidas’ on and off field pieces for this summer’s...
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adidas Launches 49 Footwear Designs for the Ultimate Summer of Sport
Today, adidas announces one of its biggest multi-sport footwear collections. From long-standing sports such as running, tennis and basketball, to...
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adidas Unveils Official Team Wear for Paris 2024
Today, adidas unveils the team kits that will be worn at the upcoming Paris 2024 Olympic and Paralympic Games. With one central design story, all...
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adidas Showcases Potential for Girls when Staying in Sport by Recreating...
To tackle the insight that 43% of girls quit sport at 13(1), adidas unites women’s and men’s footballing icons in ultimate team photo, built to...
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adidas Reveals Industry-First Adaptive Wheelchair Basketball Uniforms
The adaptive basketball uniforms, tailored specifically for wheelchair and seated athletes, were created by adidas in collaboration with Adaptive...
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adidas Signs Rookie Class of Rome Odunze, Michael Penix Jr, Adonai Mitchell...
Ahead of tonight’s draft, adidas announced the addition of rookies Rome Odunze, Michael Penix Jr, Adonai Mitchell and Xavier Legette to the brand’s...
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adidas Introduces its SS24 Paris Collection – Designed to Help Players Move...
The tennis collection is crafted with technologies and design features to help keep players cool, comfortable and move freely during challenging...
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adidas and FC Bayern München Unveil Triple-Red 2024/25 Home Kit
The all-red fit delivers a fresh take on the traditional striped kit design familiar to FC Bayern München fans – with dark and light red stripes...
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Candace Parker Appointed President of adidas Women’s Basketball
adidas is proud to announce that Candace Parker is now entering a new chapter as President of adidas Women’s Basketball. She steps into this...
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